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Projects  >>  HMSA Anti-Drug Campaign

The Hawaii Medical Service Association, one of the state's largest health care providers and a member of the Blue Cross and Blue Shield Association, contracted Searider Productions to create a series of public service announcements illustrating the dangers of drug addiction and drinking and driving. These announcements aired on major network television stations throughout Hawaii.

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The Cycle

The Cycle (mp4)

An addict tries to break the cycle of addiction.

 

The Orphans

The Orphans (mp4)

Who are the youngest victims of drug addiction?

 

The Drive Home

The Drive Home (mp4)

Even the shortest drive can turn into tragedy.

 

The Date

The Date (mp4)

A sad anniversary caused by a drunk driver.

 

The Graduation

The Graduation (mp4)

This graduation, don't drink and drive.

 

The Flashback

The Flashback (mp4)

It's easy to take the first steps towards addiction.

 

 Solomon Alfapada

"The hardest part in making The Cycle was the acting needed to bring my character to life and make him seem as real as possible."

Solomon Alfapada